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Bee-lieve the hype! Limited Edition Hive Mind returns for our 20th anniversary! 🐝

Cheers to 20 Years

“ HEY! IT'S ACE FROM KNOCKAROUND!

2025 marks our 20th anniversary! It's hard to believe it's been 20 years since I started this whole operation in a small art studio on the campus of UC-San Diego. 

What began as a simple idea has grown into a global community that values creativity and adventure. Thanks to your support, we've expanded from a quirky sunglasses company run by an art student to a full-blown, global eyewear brand. 

Your support—whether it was an order for your first pair a few months ago or your 80th—have shaped our journey. This anniversary year, we're excited to celebrate with Limited Edition re-releases, cool collaborations, and lots of fun. 

Here's to 20 years—Cheers!"

-Adam “Ace” Moyer, Founder

Take a Trip Down Memory Lane

knockaround was founded

July 2005

Knockaround was Founded

Knockaround began in a small art studio on the campus of UC-San Diego, where our Founder, Adam "Ace" Moyer, was a graduate art student. (The sunglasses are in those plastic bins in the background!)

One-Car Garage

July 2008

One-Car Garage

After getting his second art degree, Ace realizes he has more momentum with Knockaround than he does in making art for a living. (The garage was usually more organized than this…)

Our First “Legit” HQ

January 2010

Our First “Legit” HQ

Knockaround finally moves into its first dedicated office and warehouse space: 1000 square feet in National City, CA.

Snoop Dogg!

June 2010

Snoop Dogg!

Snoop Dogg becomes the first major celebrity to rock a pair of Knockarounds. The first, but not the last: Natalie Portman, Matthew McConaughey, Jessica Alba, John Legend, and John Mayer to name a few.

The First “Limited Edition”

October 2010

The First “Limited Edition”

Knockaround releases its first Limited Edition: 20 pairs of “Werewolf Premiums”. 20 pairs sold out in about 3 hours. Knockaround has launched more than 120 Limited Edition sunglasses since then.

The Custom Shop was launched

March 2011

The Custom Shop

Knockaround launches the “CUSTOM SHOP” on its website—allowing people to design their own sunglasses. The motto, “You Design Them. We Build Them.” This was the first of its kind in the eyewear industry.

Knockaround sells its one-millionth pair of sunglasses!

March 2014

999,998… 999,999…

Knockaround sells its one-millionth pair of sunglasses!

Record Sell-Out Times

May 2019

Record Sell-Out Times

Knockaround continues to release Limited Edition sunglasses—about one new design a month—with a record sell-out time of 1000 pairs in less than an hour. Sashimi Premiums were a fan favorite.

Knockaround donates thousands of protective glasses to the San Diego Fire Department

April 2020

The Fight Through COVID-19

The Knockaround Warehouse Team work their tails off to continue getting orders out the door—6-feet apart! Knockaround donates thousands of protective glasses to the San Diego Fire Department.

Knockaround welcomes its current CEO, Jeff Hennion

March 2022

Tag, You're It.

After 18 years, Ace steps down as CEO and Knockaround welcomes its current CEO, Jeff Hennion.

Knockaround begins producing officially-licensed sunglasses for all Major League teams

May 2023

Major League Baseball…then NFL, NHL, and NBA

Knockaround begins producing officially-licensed sunglasses for all Major League Baseball teams, paving the way for officially-licensed partnerships with the NFL, NBA, and NHL.

Knockaround Rx

November 2023

Knockaround Rx

Knockaround launches its prescription eyewear program—great looking glasses now available with top-of-the-line prescription lenses.

Knockaround teams up with iconic brands like Grateful Dead, Hello Kitty, Fender, Batman, and Bob Marley

April 2024

Teaming Up With Icons

High-profile collaborations continue in a powerful way, as Knockaround teams up with iconic brands like Grateful Dead, Hello Kitty, Fender, Batman, and Bob Marley.

Official Eyewear of the PGA TOUR

January 2025

Official Eyewear of the PGA TOUR

Knockaround enters the world of golf in a big way, announcing a 5-year official partnership with the PGA TOUR.

Limited Edition Re-Releases

To all of the Limited Edition fans: mark your calendars! This year, we’re taking some of our most-loved designs from over the years and reimagining them on fresh frame styles. Nostalgia, meet newness! The next one will be out in June!

20th Anniversary Shades
Limited Edition Re-Release Coming Soon

What's It Gonna Be?

Limited Edition Re-Release Coming Soon

Can You Guess?

Limited Edition Re-Release Coming Soon

Check Back Soon!

Limited Edition Re-Release Coming Soon

What's It Gonna Be?

Limited Edition Re-Release Coming Soon

Can You Guess?

Limited Edition Re-Release Coming Soon

Check Back Soon!

Limited Edition Re-Release Coming Soon

What's It Gonna Be?

Limited Edition Re-Release Coming Soon

Can You Guess?

Limited Edition Re-Release Coming Soon

Check Back Soon!

Limited Edition Re-Release Coming Soon

What's It Gonna Be?

Limited Edition Re-Release Coming Soon

Can You Guess?

Limited Edition Re-Release Coming Soon

Check Back Soon!

Knocksack!

Created May 2014 - The greatest game that very few people have ever heard of, “Knocksack”, is invented at Knockaround HQ. You knew we made great sunglasses, but how about backyard party games?

The Evolution of Knockaround.com

From basic HTML to a full-on digital storefront-our website has had quite the glow-up over the years! Swipe through to see how Knockaround.com evolved from super-basic to the sleek site you know today. (But we still kinda miss those early 2000s vibes!)

2005 Knockaround.com Homepage Look & Feel

2005

2010 Knockaround.com Homepage Look & Feel

2010

2015 Knockaround.com Homepage Look & Feel

2015

2020 Knockaround.com Homepage Look & Feel

2020

2025 Knockaround.com Homepage Look & Feel

2025

Current

knockaround first office

From an Art Studio to a One-Car garage

Before we were shipping shades worldwide, Knockaround's global HQ was an art studio on the campus of UC-San Diego and a one-car garage. Think less Silicon Valley startup, more old furniture storage and cardboard boxes. Our founder Ace packed every pair of sunglasses by hand, dreaming big while keeping things deliberately casual and low-key—just like the shades themselves. Sometimes the best ideas really do start in a garage!

Knockaround current office in liberty station

20 Years Down, 80 to go

Look how far we've come! Our new San Diego HQ might be a bit fancier than that garage, but our spirit hasn't changed one bit. We've grown from hand-packing sunglasses to shipping millions of pairs worldwide—all thanks to our amazing Knock Fans. And guess what? We're just getting started. We'll keep pushing boundaries and trying new things, bringing that same experimental energy that started it all. Here's to the next 20 years of keeping things fresh, fun, and always Knockaround!

After 20 Years, We'd Love to Know...

How Do You Knockaround?

Knockaround sunglasses are built for adventure, but we want to see where they take you! Whether you're shooting hoops, catching waves, hitting the trails, or soaking up the sun at the park, we want to know—How Do You Knockaround?

Learn More