How Do You Knockaround?
#HDYK
At Knockaround, we believe every day has the potential to be unforgettable. How Do You Knockaround? is all about celebrating those spontaneous, sun-soaked, adventurous moments. We thrive on the kind that kicks off with no plan and ends with a story worth telling. Maybe you stumble on a hidden beach, chase those endorphins while getting active, or laugh with friends 'til the stars come out. However your day unfolds, we want to see it—through your lens, in your Knockaround shades. Show us howyouKnockaround! Post a video rocking your favorite pair, tag @knockaround, use #HDYK, and you might get featured! Wherever life takes you, we’re just stoked to come along for the ride.
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Share your own videos on social media with #HDYK and you could get featured!
20TH ANNIVERSARY
2025 marks 20 years of Knockaround! From a UC San Diego art studio to a global eyewear brand, it's been an unforgettable ride—and it's all thanks to you. To celebrate, we're dropping Limited Edition re-releases, epic collabs, and plenty of surprises. And because Knockaround has always been about your everyday adventures, we're keeping the momentum going with our How Do You Knockaround challenge. Show us your vibe, and let’s make this milestone year one to remember!
